In only a few years celebrated Danish design brand By Malene Birger has grown into a fashion success story, selling chic women's wear to a sophisticated clientele across the globe. As the brand expanded Patriksson Communication provided a coherent PR platform with feature placements, media processing and showroom services to increase brand awareness amongst Swedish media. This has enabled By Malene Birger to very successfully establish itself on the Swedish market, and has turned the brand [...]

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