With an unmistakable Swiss attention to detail and quality Calida has been producing some of the world’s finest undergarments for nearly seven decades.  Although having a loyal fan base in Sweden, Calida wanted to make their timeless products visible in new types of media and reach new potential customers. Through creative showroom work Calida’s classic pieces have been exposed to a wide range of stylists and magazines, leading to publication in both mainstream media and more fashion [...]

Read more External link: www.calida.se