As fashion trends come and go Gant has stayed true to its preppy East Coast legacy and has evolved into one of the leading American sportswear brands. With deep roots in classic Ivy League style Gant runs the whole gamut from men’s and women’s wear to children’s clothes and home decoration. To promote its heritage Gant Sweden has in recent time focused work on new lines and events, where Patriksson has played an important role, besides handling regular showroom and PR services. This has [...]
