To celebrate 110 years in business INDISKA asked Patriksson Communication to produce a combined party and press event in Fall 2011. To visualize INDISKA’s amazing history Patriksson Communication transformed an unfurnished location on Drottninggatan into a historical exhibition with installations for INDISKA’s most important decades, along with a designated press area for the new collection and a limited edition anniversary collection. Guests were first greeted with an intimate cocktail in a reception hall where they were formally greeted by CEO Sofie Gunolf before being led into the separate exhibition area. There board member Christina Baines, with more than 40 years of experience in the company, gave an inspiring guide through of the exhibition that Patriksson Communication had built exclusively for the event. After the guide through drinks and nibbles were carried out by waiters after which journalists and guest could freely explore the exhibition and browse the new collections.