Max Factor is one of the world’s most iconic cosmetics companies, with a strong connection to make-up for fashion shows. As one of the main sponsors of Mercedes-Benz Fashion Week in Stockholm Max Factor wanted to strengthen their position as the most fashion oriented make-up brand in Sweden. Max Factor also wanted to reinforce the position as the make-up of make-up artists, create buzz around their runway looks and place their head make-up artist Tomas Lenneryd as a make-up artist in [...]

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