Ed Ruscha, born in 1937, is an icon of modern art and exceedingly prolific to this day. His paintings are ambiguous and provocative, recycling scraps from popular culture and redefining established genres. The exhibition at Moderna Museet in 2010 presented over 70 works ranging from his debut to the present day. Patriksson Communication arranged a smaller event inviting press and opinion leaders to an exclusive and much appreciated pre-view and artist talk.