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In 2010 Patriksson Communication helped author Denise Rudberg with the release of her first criminal novel Ett litet snedsprång, which received excellent coverage in the press and became her best-selling book to date. For the release of the sequel  Två gånger är en vana in 2011 Patriksson Communication was once again asked to help with the launch, and did the PR for both long and short lead media.

Denise Rudberg received excellent coverage for her new book and was featured on 5 covers, appeared in several TV interviews and long features in highly desirable publications. The total media presence of Två gånger är en vana even surpassed the launch of the previous book in the series.

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