PUMA is one of the world’s leading sport and lifestyle companies with a broad range of products, including footwear, apparel and accessories. The brand was founded in 1948 by Rudolf Dassler and has a long history and deep knowledge within performance, sport-lifestyle and fashion. Patriksson Communication has worked with PUMA since October 2011 and is responsible for the brand’s PR in Sweden including both strategic guidance and showroom services.
